Are you familiar with that feeling of getting sucked down a rabbit hole and losing all sense of direction and perspective?
My little episode got triggered my an assignment for Blogging 201: Branding and Growth. The assignment was:
Audit your brand — look at all the ways you communicate information about your blog to make sure they’re consistent and focused and make one update to reinforce it.
It started innocently enough. Just a few minor adjustments, I thought. It sure would be nice if my background color was a closer match to the sky in my header. And then there is the issue of how my site shows up on the iPad. It’s okay … I guess. But, I’m just not happy with the transition.
The more I tweaked the more dissatisfied I became. Time to go theme shopping. I’ve gotten lost down this rabbit hole before; just the same I told myself this time would be different.
I get lost … disoriented. So many themes to choose from and me without a clear notion for what I’m after. It’s a deadly combination especially when you couple that with poor visual retention for what I liked and didn’t like about each theme.
I remember very early in the process realizing that 2016 had been introduced. I tried it and liked what I saw; but that would be too easy. Lazy even. Shouldn’t I have to work at this a little harder? I zeroed in on:
- Book Lite
- Independent Publisher
When I get lost down the rabbit hole I tend to have severe tunnel vision. I’m on a mission but not clear to me who is driving the bus. Thoughts about eat and sleep tend to get ignored. I went into picmonkey and cropped ten different versions of my header. About midnight I remembered to dig out my notebook and take notes for what I liked and disliked about each theme. I also brewed a fresh pot of coffee.
By 3:00AM I had it winnowed down to: Book Lite, Paulie, Independent Publisher and Editor. It finally occurred to me to take screen shots of the various front pages.
By 6:00AM I could no longer ignore my exhaustion and the pain in my lower back. I joined my sleeping dogs on the couch and took a quick cat nap – maybe an hour.
When I go down that rabbit hole, life as we know it STOPS. I poured myself a fresh cup of coffee and sat back down at the computer. I was reviewing my screen shots when a little voice inside thought to ask, What happened to 2016? I know I don’t have to bore you with the rest of the story since you’re reading this on the 2016 theme.
I chalk this up as evidence for the tug of war that exists between my head and my gut. In my gut, I knew … but I had to go through this whole other thought process, look under every rock and ask all the questions before I could get there and simply go with my gut.
What do you think? Was it wasted time?